Building Corporate Storytelling Muscle (NYC, April 30)

Thursday, April 30, 2015 in New York City

Join us for an Executive Roundtable Discussion

As the old saying goes, “People work for a paycheck but will die for a cause”. A clear, compelling cause motivates employees and serves as the foundational platform for employee inspiration and action. And to inspire action, leaders need to tell the story in an authentic way that connects the many actions and initiatives in an organization. Join us for a timely boardroom-style discussion with senior executives across multiple industries to discuss strategic story development that aligns and engages organizations. Space for this roundtable session is limited. 

Discussion Topic: Building Corporate Storytelling Muscle 

Objectives: 

• Offer insights about strategic story development by sharing a methodology for organizing messages that are concise, simple to remember, and easy to deliver
• Discuss best practices for equipping all levels of management with the means to talk to employees in a manner that will motivate them to listen and to act
• Share case studies highlighting: 1) characteristics of compelling corporate stories and successful storytellers; and, 2) insights on employee engagement

Date/Time: 

Thursday, April 30th from 9am-10:30am 

Location: 

The Cornell Club — 6 East 44th Street New York, NY 10017 

Roundtable Presenters: 

Sherry ScottGagen MacDonald, COO & Communication Practice Leader 

Sherry is a recognized industry leader with deep experience in change management, internal communication, and executive communication. She advises Gagen MacDonald’s Fortune 500 clients, their leadership teams, and global employees. 

Hillary GoodmanGagen MacDonald, Northeast Region Communication Practice Leader 

Hillary’s strategic organizational and change management communication work has led to several award-winning programs for her clients. She leads communication practice engagements in the Northeast region.