Thursday, April 30, 2015 in New York City

Join us for an Executive Roundtable Discussion

As the old saying goes, “People work for a paycheck but will die for a cause”.  A clear, compelling cause motivates employees and serves as the foundational platform for employee inspiration and action.  And to inspire action, leaders need to tell the story in an authentic way that connects the many actions and initiatives in an organization.

Join us for a timely boardroom-style discussion with senior executives across multiple industries to discuss strategic story development that aligns and engages organizations.  Space for this roundtable session is limited—register today.

Discussion Topic:
Building Corporate Storytelling Muscle


  • Offer insights about strategic story development by sharing a methodology for organizing messages that are concise, simple to remember, and easy to deliver
  • Discuss best practices for equipping all levels of management with the means to talk to employees in a manner that will motivate them to listen and to act
  • Share case studies highlighting: 1) characteristics of compelling corporate stories and successful storytellers; and, 2) insights on employee engagement

Thursday, April 30th from 9am-10:30am

The Cornell Club — New York
6 East 44th Street
New York, NY 10017

Roundtable Presenters:
Sherry Scott
Gagen MacDonald, COO & Communication Practice Leader

Sherry is a recognized industry leader with deep experience in change management, internal communication, and executive communication.  She advises Gagen MacDonald’s Fortune 500 clients, their leadership teams, and global employees.

Hillary Goodman
Gagen MacDonald, Northeast Region Communication Practice Leader

Hillary’s strategic organizational and change management communication work has led to several award-winning programs for her clients.  She leads communication practice engagements in the Northeast region.