The International Association of Business Communicators (IABC) Heritage Region has honored DuPont, Gagen MacDonald, and Think Marketing with three Silver Quill Awards. The DuPont campaign “Journey to Three: Driving Performance Through Ambiguity” earned an Award of Excellence for Change Communication and two Merit Awards, for Employee Engagement and Internal Communication.
The IABC Heritage Region’s Silver Quill Program recognizes excellence in business communications in various disciplines. According to IABC, Silver Quill Awards are presented to “outstanding professionals in our region who have proven that their communication programs effectively furthered the goals of their organizations—boosting revenues, reducing cost and motivating audiences to a desired action.”
DuPont’s “Journey to Three” is a robust internal communications plan co-developed by DuPont, Gagen MacDonald, and Think Marketing to enable stronger business performance, keep retention at consistently high levels, and enhance employee/leader engagement in the wake of DuPont’s announcement to merge with The Dow Chemical Company and subsequently divide into three independent companies.
“Journey to Three” has previously won several awards, including two IABC Chicago Bronze Quill Awards of Excellence, for Change Management and Internal Communications, and an IABC Bronze Quill Merit Award for Employee Engagement.
About IABC Heritage Region
IABC Heritage Region, the northeast region of IABC, supports IABC’s mission by serving region members, primarily through providing guidance, support, and development opportunities for Chapter leaders; fostering growth within the region; and serving as a communication conduit between members, chapters, and the IABC Executive Board. The IABC Heritage Region serves members in 17 U.S. states plus Washington, D.C.