Thursday April 9, 2015 in Boston


Join us for an Executive Roundtable Discussion

Information overload is a major challenge in driving results for field sales.  A recent PEW research study shows that 94% of knowledge workers feel overwhelmed by too much information and that salespeople spend 40% of their time searching, creating or revising sales material.

As communications to field sales reps becomes increasingly cluttered and chaotic and complexity of the field organization increases, mobile field sales forces are “tuning out.”  Gagen MacDonald invites you to participate in a Roundtable on April 9, 2015, at the Boston College Club, to discuss these challenges and determine productive solutions to help drive sales performance.

Benefits:

  • Discuss current research and insights to identify current field sales communication challenges.
  • Review content development trends and prioritizing messaging for salesforce engagement.
  • Learn new approaches to drive better feedback and interactivity.
  • Share ideas on newly implemented communications improvements.

Takeaways:

  • New ideas for sales communication plans, tools and channels that inspire engagement.
  • Fact-based approaches to measure communication efficiency.
  • Insights into strategies and tactics to align leaders and field sales around results.

Join us for an interactive, boardroom-style discussion with senior sales and communication executives to identify ways to better communicate with and equip field salespeople in their mission to continuously drive results.

Space for this roundtable session is limited—register today.

Roundtable topic: Engaging Field Sales to Continuously Drive Results

Objectives:

  • Share industry insights to identify major roadblocks to communications.Understand perspectives of the field sales teams and their frustrations.
  • Offer best practices for managing field sales engagement and communication.
  • Share next steps for organizations in flux to drive sales.

Date/Time:
Thursday, April 9, 2015
9:00 a.m.-10:30 a.m.

Location:
The Boston College Club
100 Federal Street, 36th Floor
Boston, MA 02110

Gagen MacDonald roundtable presenters: