As companies face the reality of continuous restructuring over coming years, some will experience widespread worry and disengagement while others build authentic clarity and buy-in around transformation. The difference will depend on the execution of communication and culture. In the first webinar of our 2026 Priorities Conversation Series, Maril MacDonald sits down with Gagen's Jennifer Allison and Greg Kotcher to discuss how effective leaders balance strategic transparency and empathy with a sustained focus on team empowerment, psychological safety and treating culture change as a continuous journey.

Check out some snippets from the webinar below:

Greg Kotcher - The importance of leaders practicing strategic transparency (1:51)

Jennifer Allison - The shift from being message crafters to coaches (1:00)

Maril MacDonald - Benevolence being the problem "trust ingredient" (1:09)