There are few assets more precious to any company than its strategy.
Like talent and culture, strategy is one of the key levers a corporation must have to create meaningful differentiation. This is why executives invest huge sums of time and money into rigorous operational, financial and market analysis to gain an edge on the competition.
However, a strategy is only worth the paper it is printed on if it lives in a binder on the CEO’s desk. To deliver value and position the company for growth, a strategy earns its keep in execution.
At Gagen MacDonald, we know that the best strategies are universally owned — up, down and across an enterprise. Our expertise is in activating strategies, making the ideas behind them feel tangible, actionable and real. Across many functional disciplines, we bring two decades of experience helping companies light their path forward and build employee belief that they can achieve their goals.
Asking people to stop something old and start something new presents both rational and emotional challenges. The most successful organizations are ones that address the human struggle of change effectively. For instance, studies show that many of the leading enablers of a transformation’s success include factors like senior management’s commitment to communication, the use of compelling change stories, and a clear line of sight for front-line employees to corporate strategy.
Enabling leaders to effectively communicate during business transformation
This is where we thrive. We bring not only strategic planning capabilities to introduce directional changes in a thoughtful and intentional manner, but we design interventions that allow people to internalize, digest and commit to new strategies in a meaningful, personal way.
Our cause is our client’s success, and we show up each day in a spirit of true partnership. We work alongside you, arm in arm. We want to be a source of energy, not depletion, and to bring positivity to the hard but joyous work of helping strategies come to life.