The Holmes Report has named Bristol-Myers Squibb an In2 Innovation SABRE award-winner in the Employee Engagement category. Innovation & Insights [In2] SABRE Awards recognize excellence in content creation and data-driven insights and celebrates the “innovation, disruption and evolution that has—and continues to—redefine influence and engagement.” This year there was a record number of applicants.

Bristol-Myers Squibb’s entry, “How Innovative Communications Impact Business Transformation,” outlined their work engaging leaders and employees in an ambitious, enterprise-wide transformation. Bristol-Myers Squibb partnered with Gagen MacDonald to engage leaders and employees to understand enterprise and functional changes and to do their part to focus resources, simplify work, and integrate efforts to deliver on the transformation. Working broadly across the enterprise and deeply within each function, BMS and Gagen MacDonald utilized strategic change communication to introduce the operating model shift, support leaders to drive the change by listening to and generating feedback, and engage employees around the organization’s new culture by highlighting teams who are bringing the transformation to life by working in new ways. Throughout an extended period of significant change, the organization maintained focus on flawless delivery of critical medicines to patients who simply cannot wait.

Winners were announced at a gala following the 5th Innovation Summit–North America on February 13, 2018 at the InterContinental Hotel in New York.

About The Holmes Report

The Holmes Report is the authoritative voice of the global public relations industry, focusing on providing insight, knowledge, and recognition to industry professionals. Since 2000, it has reported on public relations trends and issues and celebrated outstanding members of the industry.