The human brain is wired to focus far more on dangers than on positive information. This is a reality business leaders navigate every day, as they work to be intentional, clear and engaging in their communications. It’s also where Scott Halford can help. Scott sees effective storytelling as a key part of leadership, and he believes that with deeper knowledge of neuroscience, we can get a lot better at both.
Scott is an internationally renowned keynote speaker, educator and advisor. He works worldwide to educate audiences about emotional intelligence, the neuroscience of achievement, effective performance and the success we create when we understand the intricacies of human interaction. He’s the author of the bestselling books Be a Shortcut and Activate Your Brain.
Scott has been telling stories throughout his career — first as an Emmy Award-winning writer and producer and then as a professional speaker. He’s recognized as a Certified Speaking Professional by the National Speakers Association, and in 2014, the group inducted him into the NSA Speaker Hall of Fame.
Scott holds an executive master’s degree from the NeuroLeadership Institute and is the president of SG Halford, Inc.
4:19 - How storytelling triggers positive brain chemicals to induce certain feelings
6:10 - The neurochemicals to focus on when delivering a story or speech
8:55 - Applying a storytelling lens to business contexts
11:56 - How inspiration moves us better than motivation alone
20:29 - Leading and communicating with teams through downturns and uncertainty
22:50 - Dealing with lack of control through a neuroscience lens
30:53 - The personal goal Scott believes should be every leader’s holy grail