DuPont, Lundbeck and Guardian Life Insurance… | Gagen MacDonald

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DuPont, Lundbeck and Guardian Life Insurance Receive IABC Gold Quill Awards

Apr 21, 2017
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The International Association of Business Communicators (IABC) has honored DuPont with three Merit Awards, Lundbeck U.S. with an Excellence Award and Guardian Life Insurance with a Merit Award, as part of the2017 Gold Quill Awards.

A Gold Quill recognizes excellence in business communication globally and is one of the industry’s most prestigious awards. According to IABC, award winners “represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high-impact results for their organizations and clients, taking communication to the next level.”

DuPont’s “Journey to Three: Driving Performance through Ambiguity with Employee Communications” was honored with Merit Awards in the Internal Communication, Change Communication and Employee Engagement categories. When DuPont announced its intent to merge with Dow and subsequently divide into three independent companies, Gagen MacDonald and Think Marketing partnered with DuPont to execute a robust internal communications plan to keep retention at consistently high levels and enhance employee/leader engagement in its current and future business(es). Through the creation of enhanced communication channels and measurement, relevant content and transparent delivery, DuPont increased its reach with employees building trust and confidence, with an 18 percent increase of employee understanding in the change journey in the first 12 months of the initiative alone.

Lundbeck’s “LundBox” initiative also earned an Excellence Award in the Employee Engagement category. Each LundBox contained a creative, instructive activity that deepened employees’ understanding of Lundbeck’s unique principles and culture; Gagen MacDonald helped enhance the previously-conceived LundBox program and provides ongoing support for the initiative. Internal response is extremely favorable -- staff surveys reported significant improvement in employee understanding, advocacy and engagement in the company's core principles and culture -- with a 14 percent increase in employee response indicating they have the business information needed to be more effective in their roles.

“Guardian on the Go – Transitioning to a New Way of Working” won an Award of Merit in the Internal Communication category. Guardian Life Insurance and Gagen MacDonald partnered in a bold initiative to establish a global standard for flexible work and help Guardian employees transition to, and work productively in, a mobile work arrangement. Centering around a GPS-style pin on a map, the creative campaign encompassed an all-in-one presentation with digital assets. The pilot program was met with overwhelming success, fueling plans for a company-wide rollout: 92 percent of participating employees were satisfied with “Guardian on the Go,” and 100 percent of surveyed managers felt supported throughout the launch and implementation.

About IABC

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves members in more than 70 countries.

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