The Public Relations Society of America (PRSA) awarded DuPont the distinguished 2018 Silver Anvil Award for Best in Internal Communications for DuPont’s “Countdown to Day One: Creating DowDuPont”.

Following DuPont’s announcement that it would merge with The Dow Chemical Company and subsequently divide into three independent companies, DuPont partnered with Gagen MacDonald and Think Marketing to develop a comprehensive employee and leader communications engagement plan that enabled the business to deliver significantly improved results, minimize business disruption, and build employee and leader confidence in the future. DuPont achieved this through developing a consistent employee narrative, creating a continuous feedback loop, rebuilding its internal communications infrastructure for employees and leaders, and implementing a robust measurement, analytics, and reporting discipline.

Being the largest industrial merger in history, the impact of 20+ months of uncertainty on leaders and employees could have been catastrophic to talent retention and business performance; however, the use of clear messaging, strategic channels, and robust measurement—along with the activation and empowerment of leaders—helped deliver record performance and attrition below historical norms.

Winners of the PRSA Silver Anvil were selected by a panel of judges, including senior PR professionals, and were announced at the 2018 Silver Anvil Awards ceremony on June 7, 2018, in New York City.

View more awards Gagen MacDonald and its clients have received.