The Pacific Plains Region of the International Association of Business Communicators (IABC) has honored Lundbeck U.S. – a global pharmaceutical company based in Denmark – with an Award of Merit as part of 2016’s Silver Quill Awards.The annual award provides an opportunity for communicators to share their best work with the region. According to IABC, a Silver Quill Award recognizes work that has “exceeded expectations, demonstrated outstanding creativity, and furthered organizational goals: boosting revenue, rallying employees, knocking socks off, and otherwise contributing to a wildly successful outcome.”Gagen MacDonald worked with Lundbeck on an initiative called the “LundBox,” in which teams of between 6 and 25 employees across the globe engaged in fun, instructive activities that deepened their understanding of Lundbeck’s unique culture and its core principles of focus, passion and responsibility. Internal response was extremely favorable, with one employee noting that the LundBox “pulled us together as a team. [We] all aligned around our purpose and culture.” Only nine months into the project, surveys by Lundbeck U.S. showed a significant improvement in staff indicating that they had gotten the information about the business they needed to serve more effectively in their roles.Surveyed employees noted a similar improvement in recognizing their part in sustaining Lundbeck’s culture and principles.About IABCThe International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 70 countries. IABC Pacific Plains serves a professional communications community of 2,000 members.
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