PRWeek has honored DuPont with the Best in Internal Communications award for its “Countdown to Day One: Creating DowDuPont” campaign. The project also was recognized as a finalist for Campaign of the Year.
DuPont partnered with Gagen MacDonald and Think Marketing to develop and implement communication strategies that enabled the business to deliver significantly improved results, minimize business disruption, and build employee and leader confidence in the future, in light of DuPont’s announcement to merge with The Dow Chemical Company and subsequently divide into three independent companies. Closing August 31, 2017, this deal was the largest industrial merger in history. According to one of the PRWeek judges, it was “one of the most complicated business challenges,” which the company “navigated brilliantly.”
Winners of the PRWeek Awards are chosen by a panel of judges including senior PR professionals from agency, corporate, nonprofit, and government teams, as well as PR education professionals. Award winners were announced at the PRWeek Awards ceremony on March 15, 2018.
This DuPont employee and leader communications program has previously won several awards, including multiple at the IABC Gold Quill ceremony and one at the PRSA Silver Anvil ceremony, along with numerous IABC Heritage Region Silver Quill and IABC Chicago Bronze Quill awards in the Change Management, Employee Engagement, and Internal Communications categories.
Peruse other awards Gagen MacDonald’s clients have earned.