No matter how powerful its message, an internal “call to action” can easily get lost in the daily shuffle at the office. If your audience cannot recall the strategy behind an initiative, or remember it accurately, it won’t have the lasting power necessary to drive a change in workplace behavior. With inboxes overflowing and employee engagement a constant challenge, it’s crucial that key internal communications initiatives stand out. A well-crafted visual identity can help to do just that.A visual identity uses symbols, color, typography and other elements of a brand to connect to a message in a consistent way. It establishes a visual grammar that endures over time, punctuating each message with deeper meaning while operating within the framework of the corporate story. While visual identities are most commonly associated with external messaging, internal communications teams are increasingly implementing them for employee-focused campaigns in the workplace and beyond. Below are four rules for creating an engaging and effective visual identity for your next internal initiative.
- Simplicity is power.
- Make your identity memorable, yet emotional.
- Stay on brand, with a new and fresh twist.
- Drive towards action.
/ Jun 15, 2017
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/ Sep 26, 2017